The boutique industry is about individuality and fashion visionaries. If you are a budding fashion designer, and you think you’ve got a great product for the boutique set, you’ll need to learn a few pointers to get those boutique owners to take notice. Here are a few tips on how to market your line to local boutiques.
Product production and marketing are expensive, so start local and let the trend grow from there. Get your fashions on the street. Dress your friends. Give clothes to local artists and musicians. After all, they’re the ones people look to for fashion forward ideas. As you solicit models, make sure they’re people who frequent the part of town where your target boutiques are located. You want those owners to see your work. If those musicians have an upcoming photo shoot, offer to dress them in your designs. Ask to use a photo for a postcard. This gives you the perfect picture for the front of postcards that you can send to potential boutiques. Most musicians want their faces out there, so they’ll happily agree to be your spokesperson and model.
When a hip musician arrives in the boutique owner’s mailbox, you can bet your postcard won’t go into the trash. The store owners will take notice. Let them know you’re an emerging fashion designer and that you would like to place your collection in their business. Since you’ve already created a buzz on the street with your friends and local celebrities, chances are good the shop owner will want your designs.









