With so many celebrities sporting the newest in clothing these days, it can be hard to keep up. What’s even better though, is when a celebrity decides to design their own line of clothing. If you love that celebrity as well as their style, then you may be interested in wearing what they design. Dereon is a clothing line that was developed by singer Beyonce Knowles and her mother Tina. Dereon got its name from Beyonce paying tribute to her late grandmother Agnèz Deréon. “Couture, Kick, and Soul” is the tagline for this line of clothing. Beyonce’s mother Tina is the couture, her grandmother Agnez is the soul, and Beyonce herself is the kick.
When Beyonce was in the group Destiny’s Child, they were wildly popular because of their unique fashions that they designed. This carried over into the company when they came up with Dereon. Oprah Winfrey first mentioned this clothing line on her show, and then it appeared on the Tyra Banks Show. Beyonce mentions her clothing line in a few of her songs, and the company is now working to produce vintage dresses that can be worn by women of all ages and sizes. The clothing line mostly caters to girls and women ages 13 to 40.
The company is a labor of love that is put forth by Beyonce and her mother. They believe that fashion can be created inexpensively. They have worked on clothing designs that will cost less but look fabulous. The most important thing about this clothing line is to have fun with it. When you see someone wearing it, the first reaction you get is that their outfit has soul as well as class. Checking out their designs is beneficial if you are looking for something different and new to wear.